Archive for: April 2008

Click Fraud is a huge problem!

Google recently called click fraud “the single biggest threat” to their business model!

Whether your competitors are clicking your ads on a regular basis or fraudulent web publishers are having others click on your ads for them, chances are that at some point you have been the victim of some degree of click fraud! Some of our customers have discovered that 50% of their PPC budgets have been the result of fraudulent clicks! (Others have discovered little to no click fraud but continue to subscribe in order to keep an eye on their clicks).

In order to decrease a store’s loss (shrink) you must be able to identify and react to shoplifters. You can improve your ability to do this by removing any bias or preconceived notion as to what a shoplifter looks like. Having preconceived ideas about shoplifters only limits how many of them you will catch. Do you really think that the homeless guy dressed in rags and stumbling around the store is the type of target that is causing the majority of your loss? NO! He is the easy target that might lift an item or two but anyone can spot him, you’re a trained professional right?. As a retail store owner it makes sense to be aware, you need to cut through the exterior and look for the behavior. People are creatures of habit, ask any police officer and he will tell you he has seen and heard the same thing from people over and over again. Shoplifters are no different. There are several different types of shoplifters to be aware of.

Selling magnetic jewelry has been an excellent business for retailers for years now and is expanding still. Jewelry retailers have told us that they added lines of magnetic jewelry to their other merchandise and have found them an excellent addition. …

I stumbled across this interesting link to a list on the 10 most powerful people in television news. It is produced by TVWeek.com  and while based only on the opinion of …

We know that many North American companies would like to buy products from China.  We also know many Chinese manufacturers would like to sell into the American market.  However, a variety of language and cultural barriers make this very difficult.

The Google chinese language translator is now available in beta. This will certainly make the possibility of a connection much more of a reality.