BEWARE Pay-Per-Click FRAUD!
Pay-Per-Click FRAUD is increasing at an alarming level.
I recently had dinner with a close friend and client of mine. He has been in the wholesale industry for many years and has tried all types of marketing to reach new buyers. He expressed an increasing disappointment with his pay per click advertising campaigns overall. He explained that his pay per click banks continued to deplete however he saw no return in sales. With a lull in the current economy he expected to see a noticeable decrease in the speed at which his banks would deplete (makes sense), to his surprise the rate of depletion increased.
