Category: Pay-Per-Click FRAUD

If you’re like most business owners you take great care in selecting your keywords. After all, these keywords are valuable doorways for buyers to find their way straight to your products. In a perfect world, you are at the wheel deciding which keywords are most profitable for your business.  

Just send me as many clicks as possible please.
In the world of advertising we would better serve our needs by asking for more buyers not clicks.
Before the coalition of pay-per click promoters starts to light their torches and lift their pitchforks allow me to clarify. There are many pay-per click platforms that work well and provide response. That said, the fact remains just as many offer limited response with a seemingly endless supply of clicks. If those clicks don’t convert then what are they? Worthless.

About Click Forensics Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud. Click Forensics provides a free reporting and monitoring service via the Click Fraud Network and was instrumental in the formation of the Click Quality Council in 2006. Advertisers, publishers, search engines, and the media have come to rely on Click Forensics’ data and expertise in the fight against click fraud. The team is leveraging their deep expertise in online marketing, Internet security, and click fraud detection techniques to now find other sources of low-quality traffic, and even score the relative merits of high-quality traffic, in an effort to provide robust traffic quality management solutions.