Category: trade shows

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Wholesalers concerned about the health of Trade Shows in 2009′
Trade shows for business to businesses (B2B) used to be the places for exposing new products and solutions to the market.
It had become an exciting place for meeting with customers and finding new interested leads. At the same time a vendor, an importer, a distributor or manufacturer could get a birds eye view of new offerings on the market by casually making their way through the halls around his booth as businesses with similar products were grouped together. Even those outside the B2B marketplace came to visit trade shows in order to learn more about the wholesale industry. Many with hopes of finding that unique angle or niche in which they could squeeze in and prosper as well.

The Trend-

Decline in buyer attendance at trade shows is a fact that cannot be ignored. Just ask any veteran wholesaler and they will tell you, trade shows are EXPENSIVE. The costs of booth space coupled with shipping and travel expenses grows easily into the thousands, not to mention all that promotional material you will need. After all the upfront costs and the finest promotional materials you still need the buyers, no buyer traffic= no sales. Many suppliers face this with a stiff upper lip, most want their competitors to know they are still standing, their very presence at the show being a testament to their continued and growing success.

CLICK HERE to Register for ASD/AMD Las Vegas Variety Merchandise Show

ASD/AMD Las Vegas March 2-5, 2008 , Mandalay Bay Convention Center * & Sands Expo Center– This is the nation’s largest variety, discount and general merchandise show which features merchandise in all price points and categories, including tools & hardware, apparel/footwear, fashion accessories, automotive, bags/wallets, consumer electronics, food/candy/snacks, seasonal/holiday/special occasion, licensed products, luggage, novelties/souvenirs/resort, and much more.

Maximize Your Trade Show Time

Reasons to Attend
No matter how small your retail business may be, the benefits of attending a trade show sponsored by vendors or industry associations far outweigh any reason not to attend. These conferences have been developed in order to give retail owners, buyers and managers the opportunity to meet existing suppliers, conduct business meetings, network with others in retail and investigate new products.

If you’re currently struggling to operate your business with few to no employees, chances are you may feel like you don’t have the time to attend a trade show. Consider hiring temporary help, asking family to assist or simply plan to close shop for a day in order to attend the trade show.