About Click Forensics Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud. Click Forensics provides a free reporting and monitoring service via the Click Fraud Network and was instrumental in the formation of the Click Quality Council in 2006. Advertisers, publishers, search engines, and the media have come to rely on Click Forensics’ data and expertise in the fight against click fraud. The team is leveraging their deep expertise in online marketing, Internet security, and click fraud detection techniques to now find other sources of low-quality traffic, and even score the relative merits of high-quality traffic, in an effort to provide robust traffic quality management solutions.

For Advertisers:

Why do I need to manage traffic quality?

 

A: Advertisers who don’t manage traffic quality risk paying for sources of low and no quality traffic buried within their campaigns. And, they may be susceptible to click fraud. In the increasingly competitive and costly marketplace of pay-per-click advertising, anyone who works to improve the relevancy of their visitors will have a significant advantage. TQM means ensuring an advertiser only pays for relevant visitors by culling out the clicks that they never should pay for in the first place.

Doesn’t my web analytics solution cover this?

 

A: No. One of the greatest weaknesses of any web analytics solution is that they assume all incoming traffic is of the same quality. Web analytics only look at the behavior of a visitor on the site. TQM takes a multi-dimensional view of the visitor by looking at the behavioral, economic, technical, and community aspects of every visit. For example, by web analytics standards, two separate visitors would be recognized as having the same level of quality. However, if one of those visitors came from a country where the advertiser doesn’t do business, TQM would recommend and show you how to mitigate those visitors. Click Forensics works with many large firms who already have web analytics solutions in place.

Don’t I already get this from my paid search advertising partners?

 

A: Not necessarily. The reports provided by search ad partners often hide important sources of low quality traffic. Many search ad partners don’t provide any performance reports at all. Advertisers need the right information, presented in an easy to use format to effectively cull out low/no quality traffic. Since search partners often don’t provide this insight, ads can be shown to the wrong searchers. This results in lost opportunity and increased costs.

How do I go about managing my campaigns?

 

A: By making adjustments to keywords and spend, advertisers can begin to mitigate low-quality traffic. Many ad providers offer additional tools, such as site and country exclusion, which allow well-informed advertisers to further improve online traffic quality. Advertisers should work with their ad provider partners to see what options are available to them.

Do ad providers ever offer refunds for invalid traffic?

 

A: Yes. Ad providers have offered refunds to advertisers in the past. However, these refunds are often small courtesy credits less than 1% of ad spend. In our experience, the savings from proactive mitigation far outweighs any credit offered by an ad provider.

What are ad providers doing about this?

 

A: Innovative ad providers are working directly with third party auditing sites to identify sources of low-quality traffic and help advertisers ensure they get what they paid for. Other ad providers are hiding deeper in their “black box” to avoid any costly potential lawsuits.

Isn’t this something my agency should be doing?

 

A: Yes. Several first-tier SEM agencies are part of our Agency Partner Program (for a full list, click here). Unfortunately, many agencies only look at a small piece of overall traffic quality. To request your agency be added to our Agency Partner Program, please click here.

Contact Click Forensics

You probably have questions about how Click Forensics works, which products are right for your business, what it costs and how quickly you can get up and running.

For immediate assistance, you can call us at 1-866-51-CLICK (25425).

Mailing Address:

Click Forensics, Inc.
4301 Westbank Dr.
Building A, Ste. 301
Austin, TX 78746

For General Information, Contact:
info@clickforensics.com

For Human Resources, Contact:
HR@clickforensics.com

For Sales, Contact:
Sales@clickforensics.com