Turnkey Websites fail 95% of the time

There have been many stories from BBB and FTC about turnkey website scams. It is indeed true, 95% of all Turnkey websites fail. In this article I will go over few of many reasons why Turnkey websites fail so often and how to have a successful Turnkey Website.

1) Products

Many Turnkey websites are already preloaded with products. Usually the products on the Turnkey website are not attractive to the internet consumers. By performing a simple research on Keyword Tools you can quickly find what the consumers on the internet are shopping for.

Competition is a big factor, if a Turnkey website will sell books. As a result the competition will be over a hundred million websites on Google alone, not mentioning companies such as Amazon, Borders, etc. which already have loyal book shoppers. A Turnkey website must be unique and targeted to a specific niche market. As an example, if the website has books, they must be unique books that are not found anywhere else. Products in the automotive category are examples of good niche markets (Consider a supplier such as MimoUSA).

Profit Margins are also very important; a Turnkey websites should have a net profit of at least 20%. Anything under 20% will not be worth selling unless it is a high dollar item.

2) SEO (Search Engine Optimization)

A Turnkey Websites will not be successful unless it is organically (FREE) ranked on the search engine. Good products combined with SEO techniques will get a Turnkey websites generating sales like a cash cow. The SEO is not an easy task, in eCommerce Retailer Solutions Article; you can learn the requirements a retailer must have to achieve a successful eCommerce website.

3) Shopping Cart Platform

A shopping cart platform combines tools to run the daily operation of the business such as processing orders, tracking numbers, etc. and the front end website design with user navigation. Turnkey websites are operated on an Open Source Shopping Cart. As discussed in the article Open Source Shopping Carts Fail this is a very bad solution.

4) Content

The term “Content is king” has been used widely in Search Engine Marketing. Unique rich content drives the website ranking through the roof on Google and Yahoo. Most Turnkey websites are sold as is with no content or the same content which is spread out between thousands of pervious customers. In result each Turnkey website must be completely rewritten. In order to rewrite the content and properly align it, the buyer must know HTML. Turnkey websites are not webmaster friendly and modifying the content is a very big hassle. Turnkey websites may be on the best SEO platform with great products, but will fail to be successful due to poor content.

5) Education

Turnkey Websites are usually sold to new internet Entrepreneurs who are not experienced with retailing or SEO. Education is a critical point to get things rolling for newcomers, MY SEO 101 lessons will help you get through the learning curve for Search Engine Marketing. There is another solution though, called GRO Project.

GRO PROJECT

Before explaining what GRO Project is, there are two key facts to keep in mind. 1) GRO Project is a FREE program (You don’t need to buy any Turn Key websites or pay hosting); 2) GRO Project is free because it offers a win-win situation for everyone, please visit GRO PROJECT home page for more details.

GRO Project is a solution for individuals who want to start a profitable online business but require help with startup funding and/or learning on how to DO IT YOURSELF. GRO Project will offer each member a complete functional website with products pre-loaded on the Shopping Cart Elite Platform.

GRO Project addresses all key points mentioned above. GRO Project pays the monthly fee ($500) to make sure the best SEO optimized platform is used. Through extensive research products and prices are selected by GRO Project. GRO Project will provide you a step by step guide to create unique content and optimize it using hassle free technology. Education is covered by GRO Project Mentor who will work one on one with the owner throughout the lifetime of the website.

All products will be purchased by the GRO Project owner directly from the manufacture or distributor. GRO Project does not get involved in the daily operations of the website. Prior to distributing the website, GRO Project will negotiate deals with vendors to have products drop shipped to the consumers.