ASD & IMA EDUCATIONAL SERIES TO ENGAGE RETAILERS

FOR IMMEDIATE RELEASE

ASD & IMA EDUCATIONAL SERIES TO ENGAGE RETAILERS SET FOR UPCOMING SHOW: AUGUST 4-7, 2013—LAS VEGAS CONVENTION CENTER

 

LOS ANGELES, CA (July 2, 2013)—ASD, the show that brings the world’s widest variety of merchandise together in one show announced their 2-day educational series with IMA (Internet Merchant Association) that will be featured at its upcoming show, August 4-7, 2013, at the Las Vegas Convention Center. Underlining ASD’s commitment to providing the most valuable and productive experience possible to every show participant, ASD & IMA’s educational track will provide retailers insight on increasing sales, creating an ultimate sales team, leveraging social media and tips to grow their business.

The idea behind ASD’s “Learn & Earn” sessions is designed to keep retailers on top of buying trends, e-commerce, social media and other issues that impact their business.  The 2-day ASD & IMA sessions track are free to all registrants of the ASD show. ASD will have a lineup of 10 sessions with a wide variety of topics including popular speaker, Jon Goldman, “Maximum Social Marketing, Minimum Time” and James Hsieh, “How to Properly Use Google Advertising to Quickly Increase Sales for your Website”, as well as new speaker, Suzy Teele, “Holiday Event Marketing: The Secrets to Busy Sidewalks”. IMA will also have a schedule of returning speakers, Mike Effle, “Branding YOU. Get Out of the Shadows and Build Your Own Brand” and Rick Wilson, “So You Want to Be an E-commerce Seller? 10 Things You Need to Know Before You Start”. An overview schedule of each session is as follows:

ASD Sessions Track: Las Vegas Convention Center, North Hall, Room #N246

·         Grow Your BusinessRon Friedman, Founder of VP, DAMOMICS
This session brings attendees through the process of the 3 desires and the psychology of gift cards.

·         Maximum Social Marketing, Minimum TimeJon Goldman, President, Brand Launcher
This crash course reveals simple techniques and tools to harness social networking, video, and viral marketing.

·         Holiday Event Marketing: The Secrets to Busy SidewalksSuzy Teele, Chief Operations Office, SnapRetail
This session shows how you can develop successful online marketing campaigns, leverage marketing to launch a well attended in-store event and create social media buzz around your brand during the holidays.

·         How to Properly Use Google Advertising to Quickly Increase Sales for Your WebsiteJames Hsieh, President, Cybertegic
James Hsieh will cover the past and future trends of the internet world and provide insightful strategy for business owners to leverage search engines, social media sites, and shopping comparison sites to grow their business online.

·         Using Pinterest for Visual Merchandizing and Automatic Content CurationSharad Verma, CEO & Co-Founder, Piqora, formerly Pinfluencer
The session discusses how brands, by creating a presence on emerging social channels like Pinterest, can now use these analytic tools to monitor which images create the most response and how to nurture these relationships to drive website traffic, sales and continued communication.

·         Creating the Ultimate Sales TeamMercedes Gonzales, Director, Global Purchasing Companies
Mercedes Gonzales will provide insights for all retailers to create the ultimate sales team which includes finding, interviewing, and training a sales team. Learn the 5 key points of training and empowering your staff and will review “new” up selling concepts that you can apply the same day.

·         Social Media Marketing Made SimpleRon Cates, Director New Marketing Development, Constant Contact

This information-packed session will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing.

·         Leveraging Social Media for In-store EventsSteven Paul Matsumoto, Founder & CEO, Stigmare, Inc., & Melissa McGraw, Founder, The Fashion Potential

In this session, you will learn about strategies and tools that you can leverage to use social media to enhance and extend the impact of your in-store events.

·         A Retailers Guide to Maximizing Sales -Online and Offline Suzy Teele, Chief Operations Office, SnapRetail & Bill McNulty, Publisher, Independent Retailer Magazine
Learn how understanding your customers can point the way to making small changes that have a big impact on your sales.

·         The Future of Online SellingChris Green, Director, ScanPower

Web traffic is making the steady shift to MOBILE. Are your products EASY to buy on a mobile device? Are they offered through sales channels that the majority of buyers are using to research purchases? THEY BETTER BE.

IMA Sessions Track: Las Vegas Convention Center, North Hall, Room #N245

·         Branding YOU. Get Out of the Shadows and Build your Own Brand—Mike Effle, Vendio Corp.
Join Mike Effle as he teaches how to get out of the shadows and really establish yourself as a brand; a real, live, viable brand that buyers want to connect to and visit again and again.

·         How to Deliver, Delight and Profit using Mobile E-commerce—Liam Supple, Product Marketing, SingleFeed
In this session, Liam Supple will fill attendees in on how to deliver their product and make profits soar using mobile e-commerce methods.

·         Effective E-commerce: Understanding and Controlling Your Real Inventory Costs—Mike Effle, CEO, Vendio Corp.

From the cost of your merchandise and the expense of fulfillment, to the warehousing expenditures along with many others, Mike Effle, will show attendees how to examine all of these inventory surprises, and how to make sure you are not overspending on inventory costs and cutting profits on your products.

·         Growing Pains: Is it Time to Build a New Web Site?—Rick Wilson, President & COO, Miva Merchant
Having a successful e-commerce business is contingent on having a powerful and usable presence on the web. If you have an outdated or unusable website, it may be costing you more than you think. In this session, Rick will soften your e-commerce growing pains and help answer some hard questions about the future of your e-commerce site.

·         ABC’s of Product Search – The Ultimate Powersellers Guide to Google Shopping—Liam Supple, Product Marketing, SingleFeed
Do you love how Google is always keeping you on your toes? With all the recent changes in today’s comparison shopping engine landscape, Liam Supple will show you how to keep balanced with his powersellers guide to Google shopping.

·         So You Want to Be an E-commerce Seller? 10 Things You Need to Know Before You Start—Rick Wilson, President & COO, Miva Merchant
In this session Rick Wilson will provide some tips on how to create an online store to help you succeed and become a serious e-commerce seller.

·         4 Keys to Great Content for Your E-commerce Business—Christina Zila, Director of Communications, Textbroker International
Writing for your e-commerce business is a necessary but difficult task for most of us. Christina will talk about the four keys of writing that will help take your content to the next level and beyond!

For learn more about ASD & IMA sessions, or to register for the show, visit asdonline.com.

 

ABOUT ASD SHOWS

ASD Shows, a subsidiary of Emerald Expositions, is based in Los Angeles, CA and brings together 40,000+ attendees and 2,800 sellers in the wholesale merchandise industry. The events take place bi-annually in March and August in Las Vegas and are the 15th and 17th largest expos in the U.S., respectively, covering over 700,000 sq/ft of exhibit space. ASD also produces regional events in New York City and Miami in the fall, which caters to the general merchandise retailers in the tri-state New York and Florida and Caribbean area.

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Media Contact:
Linh Vu, Marketing Manager
ASD Shows
 323.817.2229 
linh.vu@emeraldexpo.com

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