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Flash in the pan! After 15 years, we’re still laughing at that one 😊

Laugh at the haters

I sold my very first ad before my website was even live, I sold that ad while standing in my kitchen wearing shorts, slippers, and a t-shirt. My kitchen served as an impromptu office, my cheap laptop perched on a small table against one wall. That was the sale that started it all, I later used that meager $400 to buy much needed groceries. It was exciting and a bit intimidating all at the same time, but even then, I knew it was going to work. I then proceeded to spend countless months burning the midnight oil, building a wholesale directory that would become GetThatWholesale.com.

That was over 15 years ago, WOW!

Here are few things I learned along the way…

Laugh at the haters because let’s face it, they are hilarious. I remember one of the first times I heard some negative noise coming from the competitive peanut gallery. This was somebody I used to work with, same industry, etc. They called GetThatWholesale a “flash in the pan”, I’ll be honest, at the time it bothered me but now looking back I realize they had no idea how determined I was to succeed, they were totally clueless. Over the past 15 years I cannot tell you how many times we have laughed at this comment, so thank you very much! (you know who you are A 😉)

It’s just business, it’s not personal. After 15 years of doing business, we developed some very strong relationships, some clients become very good friends, you learn about their professional teams and their families, Christmas cards are exchanged, all is great and then one day they just leave. It can be hard not to take this departure personally but clients come and go, even when the service is great you can expect some clients to leave. We handle this situation the same way each and every time, wishing them all the best and hoping to reconnect in the future. How you end a relationship can be just as important as how you start one, we have had clients return years later and tell us how they really appreciated the way we handled things.

Some people are just unhappy all the time. Unfortunately, no matter how nice you are to some people, some people are just jerks. These folks really test your professionalism and sometimes even your contracts. We learned early on the best way to deal with these folks is to fire them, yup cancel them out of your life. Clients like this are not worth the money, it won’t matter how many times you bend over backward for them they will just keep complaining. They will demand concessions, argue promises made, and generally all-around suck. This type of client will ignore emails and calls for weeks and then act like you never reached out. Save yourself the headache and tell them goodbye.

Never bad mouth your competition even when they bad mouth you. This rule can be tough to follow sometimes, especially if you have a competitor that constantly slings mud in your direction. We have experienced this ourselves, competitors that hate our success and the fact we are taking even a single dollar away from them. Well, for any of those mud slingers reading this…it’s more like MILLIONS (shhh… don’t tell anyone). I remember walking through an airport once and running into a competitor, we had a brief conversation and they pretended like they didn’t know us. I thought that was odd since they talk about us all the time. Maybe it was the face-to-face thing that got them confused? People do seem to say less in person, I’m 6’2, 275 lbs., proud father and husband, the proud owner of several businesses, state president of a motorcycle club, covered in tattoos, earned two black belts, and walk with confidence. Just remember to keep the focus on your business and all the reasons why a client should choose your business over another, leave the mud outside where it belongs.

Remember it will hopefully all be worth it. If I knew then what I know now, I sure would have had fewer sleepless nights starting out. But honestly, I believe those sleepless nights were part of the success, it gave me goals and provided me with motivation to keep working harder. All that effort eventually instilled a tremendous pride in my product, that pride shines through in the thousands of satisfied clients we have worked with over the years.

So here we are, present day, I’m semi-retired now and find myself laughing a lot, I don’t take myself too seriously, I spend lots of time with my family and our 3 dogs, I ride my Harley often and I enjoy all the little things in life. I wouldn’t change a thing, it was all worth it.

Thanks for the last 15!!!

It’s a beautiful day, time for a cigar!

Vice President of Sales, GetThatWholesale.com – Robert Light

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Business fraud Hot off the press Strange and Weird Trends Uncategorized

Shame on you Coca-Cola, shame, shame…..shame

Coca-Cola is telling ALL Whites “to be less white”, the company is providing company training that teaches all Whites are “inherently bad because of their skin color”…..🤔 gee…that sounds a bit racist.
Hey Coke, next time try “to be less stupid”.

https://nypost.com/2021/02/23/coca-cola-diversity-training-urged-workers-to-be-less-white/

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Hot off the press Trends Uncategorized

Twitter Sucks, it has always sucked.

So imagine you are walking down the street and some random person shouts “I had pancakes for breakfast”…..yup, that’s Twitter.  Lot’s of random folks with oh so very clever one liners shouting daily – listen to me! listen to me! sounds like heaven right?  What’s worse is now Twitter has decided to become a political activist, silencing anyone who disagrees with their “we are the chosen ones” attitude.  So if you have an opinion that doesn’t align with Twitters you can expect to be silenced, well, if you have any sort of following that is…if you’re just some nobody, then they don’t care either way really.  Great group of folks, gives us the warm fuzzy’s all over 🙂

What happened to Free Speech?  The truth is Twitter sucks and has always sucked.

 

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Trends Wholesale

Play NICE with your competition 😊

The proverb you can catch more flies with honey than with vinegar means it’s much easier to get what you want by being polite rather than by being rude.  Quite a simple concept but one sometimes lost between businesses competing for the same market.  We’ve all been there, that moment when a salesperson starts slinging mud at the “other guy”, these conversations can be awkward and even uncomfortable.  This type of behavior says A LOT more about the one talking than it does about the one being talked about.

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Business trade shows Trends Wholesale

CHAMPS VIRTUAL SHOW – July 7th, 8th and 9th, 2020

CHAMPS TRADE SHOWS invites you to participate in the first TRUE virtual trade show for the counter-culture industry!

What is a CHAMPS Virtual Trade Show? It’s a complete virtual landscape where they will digitally create the full CHAMPS Trade Shows experience. This isn’t a simple Zoom Room or a website, this is the largest B2B networking trade show ever fully built out within a virtual landscape. Completely unlike any other that you’ve seen before. Don’t worry, CHAMPS will be there to help you every step of the way on using their new platform.

CHAMPS is excited to be able to offer you this incredible digital experience this July 7th, 8th, and 9th from 10AM to 5PM PST DAILY. Please register today and experience the show of tomorrow.

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Hot off the press Trends Uncategorized Wholesale

Not too HOT or COLD but JUST RIGHT!! 2019

According to Wikipedia, “A Goldilocks economy is an economy that is not too hot or cold, in other words, sustains moderate economic growth, and that has low inflation, which allows a market-friendly monetary policy. The name comes from the children’s story The Three Bears.”

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Business Featured Wholesalers Trends Wholesale

Getting a Return on Your Investment

Returned merchandise is big business and a tremendous opportunity for small retailers of every kind.  You get practically new, name brand products at unbeatable wholesale prices.

 

11% of all purchases nationwide are returned.  Customer Returns have created a billion-dollar industry for those who know how to flip these products into profit.  Many secondary marketplaces have sprung up to capitalize on the industry, they acquire refurbished and used items and then flip them back to businesses at almost cost.

 

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Hot off the press Retailers Trends Wholesale

Increasing Profit within the Secondary Market

Every year over half a million businesses are created in the United States.  Approximately one third of these start-ups are retail businesses.  A large portion of these businesses will focus on the “Secondary Market”. This marketplace offers great advantages and high rewards but you need to be well prepared.  Finding the right supplier to source products from is critical.

Secondary Market products consist of Closeouts, Surplus Goods, Customer Returns, Liquidated Items, and any product that is not sold after its initial manufacture. Many companies specialize in secondary market purchases and reselling.  Resellers might experience some level of unsellable merchandise in these types of wholesale orders but not always.  Retailers will be hard pressed to find a cheaper source of merchandise than secondary market items and these products can be a great way to turn a profit.

Working within the Secondary Market is more than knowing just your product niche; you also have to know how to sell products with a variety of quality conditions.  Getting creative is essential for moving not only the good products but also the less desirable ones.  A good strategy is to start small by purchasing a few pallets and working your way up to buying full truckloads.  If buying smaller loads is an obstacle, you might need to consider your source. Remember, where you get your products is just as important as what you get, especially when sourcing surplus goods.

To gain additional insight into this industry we spoke with Michael Lawrence of DirectLiquidation.com.  His company represents one of the fastest growing marketplaces for Surplus Merchandise.  

Categories
Business Strange and Weird Trends Uncategorized Wholesale

GetThatWholesale Interviews Honeys Place

Brian is the Web Accounts Manager for Honey’s Place, he offers his expert opinion on the Adult Novelties industry.  Our business is your success! Honey’s Place works hard to ensure your experience is always personal, profitable and successful. We offer state of the art order processing and drop shipping services.

GetThatWholesale: Could you provide a brief sketch of your background and industry experience?

Brian: In May 2000 I started as a sales associate at the Hustler Hollywood store on Sunset Blvd. I was eventually promoted to Inventory Control Manager of the store (maintained inventory, placed all orders, received all product, and made sure it was properly merchandised and/or backstocked). I worked there until April 2008. I have been with Honey’s Place as a web account manager Since April 2011.

 

GTW: It would certainly seem that the market for adult novelties has become huge in recent years. Is this so, and if so to what do you attribute this rise?

B: I think the “mainstreaming” of porn and the rise of up-scale women/couples friendly erotic boutiques has hugely contributed to the increase in market size. Companies aren’t sleazy as they once were, the new generation of owners/producers see it as a serious business.

 

GTW: How does the profit margin on adult toys compare to other retail niches?

B: The profit margins are normally a little higher than normal retail.

Categories
Business E-commerce Featured Wholesalers How To's Trends Wholesale

101 Hints & Tips for Flea Market Success

Research and Preparation

  • Find the market where you’d like to sell. Flea markets seeking out vendors usually advertise on Craigslist, local newspapers, and via online venues such as news station chat boards. Check these avenues out to find a market in your area, or ask friends about the markets they like to shop.
  • Observe and take notes. Scout the market you’re considering for your booth and look at the population, the products being sold and their prices. Note any trends that you identify.
  • Note other vendor’s prices. Your prices always should be close to or ideally below the prices of your competitors, especially if there are many of you selling the same types of items at the same flea market.
  • Depending on your city, county, and state requirements, you may need a tax ID number or resale license. The flea market office can usually tell you what you’ll need, and many have the paperwork available onsite.
  • Try to reserve a booth as close to the entrance as you can. This will ensure that buyers entering and leaving the flea market will see your booth first, and then again as they prepare to leave. The more visibility you have, the better!
  • Pay for your spot in advance if possible. Sellers all tend to arrive at the same time and stand in line for a spot. Maximize your chances of getting a spot in the best area by knowing who you’ll need to talk to and where you’ll need to go. If the market offers that option, paying ahead guarantees that you’ll have a spot.
  • Ask the flea market owner if they provide any additional services to their vendors. Some provide a newsletter to their vendors that gives them business tips, local auction dates and times, recommended places to buy products, etc.
  • Choose the highest traffic booth space, if you have a choice. If entrance spots aren’t available, try to be near other booths or concessions that will attract the sort of traffic that you want.
  • Invest in a pop up shelter, as well as some good folding tables and folding chairs. Make sure you have some anchors (such as 2 ½ gallon buckets full of sandbags or cement) that you can use to hold your shelter down if the wind picks up. Tables should be clean, or have some table cloths (preferably solid colored) to cover them with. Presentation is very important to buyers and will help increase sales.
  • Setting up a canopy will not only give your space a professional store-like appearance, it will also give you protection from the hot sun or rain. After setting up your tables, arrange your merchandise in an organized manner. Remember, a junked-up messy area can take away from the value of some items. It can also cause people to start tripping all over the place.
  • If you need electricity, bring extension cords! Most flea markets have power outlets available but they are not necessarily going to be near your booth. You can often hook up to one of your neighbors’ power supply if you bring your own extension cord.
  • If the flea market doesn’t specify a setup time, get there early. You want to have everything ready to sell when the customers arrive, and they will arrive the moment the flea market opens.
  • Make up a cash box ahead of time with plenty of change, and note down the total amount so that when you can take out the day’s receipts, the box is ready for next time. At the booth, keep the cash box close by and out of sight.
  • Use a tote bag to assemble a kit of things you’ll need such as tools, marking pens and tags, tape, paper towels, etc. Leave the kit packed and ready to go each time. This saves time on sale day and helps ensure you don’t forget anything.
  • Be prepared with the following: pens, pencils, markets, a notebook, price stickers or tags, extension cord, bungee cords, zipties or Velcro straps, safety pins, shopping bags for customers, wet wipes or hand sanitizer, tape, scissors, calculator, business cards, sunscreen, bug spray, aspirin/ibuprofen, a small cooler with water.
  • If you sell clothing, fashion accessories or shoes, make sure you have a full length mirror in your booth. Shoppers love to check themselves out before buying an item – don’t lose out on a sale because a shopper can’t see what she looks like in the coat she is trying on!
  • Bring more than you intend to sell. You may still end up bringing things home but it’s best to have a variety of items always available rather than seeing your stand get depleted throughout the day. Full stands attract more buyers!
  • Don’t be afraid of bringing items you think you won’t sell. There is a market for everything and at the right price, anything goes!
  • If you can, bring someone with you. Not only will it be helpful to help you set up and tear down without spending hours on it, but it will also allow you to step away from the booth for a few minutes during the day and see what others are selling at the market.
  • Having someone with you can also help wait on customers and watch for shoplifters. Professional shoplifters often work in pairs. One person will distract the vendor with questions, while their partner steals items.
  • Make and bring change! Make sure you have all kinds of coins (especially quarters) and small bills. Many people are likely to show up with $20 bills and you need to make sure you don’t run out of change in 3 or 4 transactions.
  • Pack a cooler! Most flea markets have a snack stand or place to get something to eat and drink but if you’re really busy, you might not have time to step out. Bring a cooler with ice packs, water, small snacks or anything to hold you over through the day.