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GENCO Marketplace Introduces Easy-To-Use Website for Liquidation Lot Purchases


Release Date: For Immediate Release

Contact: Don Rendulic, GENCO ATC, 412-820-3922

GENCO Marketplace Introduces Easy-To-Use

Website for Liquidation Lot Purchases

Newly Designed Site Brings the Speed and Convenience of

Consumer Shopping Sites to Liquidation Buyers

PITTSBURGH, Pa., September 20, 2012 – GENCO Marketplace, one of America’s largest merchandise liquidators, has updated its website to make buying bulk liquidation lots as easy as buying items on popular consumer eCommerce sites.  The large-scale redesign project will enable buyers to spend less time sourcing liquidation inventory and more time selling and making money.

Features of the new site include:

  • Shopping cart for fast, convenient purchasing
  • Easy navigation – by product, by price, by shipping location – to quickly find products
  • Drill downs to detailed product information, including manifests
  • Automated auction platform for easy management of online bids
  • Order history page for tracking past activity, including auctions won and lost.

GENCO Marketplace sells products that can no longer be sold at retail – store returns, closeouts, excess inventory – at prices that are well below wholesale.  Entrepreneurs, such as eBay sellers, discount retailers, flea marketers, and auction houses, purchase bulk quantities from GENCO Marketplace and resell individual items for a profit to bargain-conscious consumers.  Products are sold at a fixed price or via online liquidation auctions.

“Traditionally, bulk liquidation lots have been purchased over the phone or at a liquidation warehouse, but that’s changing,” says Tom McElroy, vice president of eCommerce for GENCO ATC, a global supply chain company and parent of GENCO Marketplace.  “Many of our buyers sell online, so they are comfortable with eCommerce and appreciate the ability to browse, bid, and buy any time of the day or night, 365 days a year.  Our volume of online buyers is up 50% over 2011.”

According to McElroy, the redesigned site was developed based on buyer input and their desire for an easy, low-risk buying experience.   “Most of the liquidation inventory available in the market is not factory new, so buyers are concerned with product quality,” says McElroy.  “They want to know as much about the lot as possible before they buy so they are not surprised when the product arrives.  That’s why, for each lot, we’ve included a detailed product description and, where available, a manifest that lists every item in the lot.  Shortly, we will be adding photos of the actual pallet for sale.  We want the online buying experience to be completely transparent with no surprises.”

The new site also includes testimonials and case studies from existing buyers, as well as a Buyer Resource Center where buyers of secondary market inventory can find many articles on smart sourcing strategies.

About GENCO Marketplace

GENCO Marketplace is America’s largest wholesale liquidator of retail returns and surplus inventories. The company’s resale channels include direct sales by the truckload to high-volume buyers, internet auctions of pallet quantities on the company’s B2B website,, and sales of individual items on, the company’s bargain shopping site for consumers.


GENCO ATC is the industry leader in delivering product lifecycle supply chain solutions designed to maximize value and reduce costs.  GENCO ATC operates 130 value-added warehouse locations comprising 38 million square feet and manages $1.5 billion in freight annually throughout North America.  GENCO ATC’s diverse range of customers includes many Fortune 500 companies in the technology, consumer goods, retail and healthcare markets and the federal government.  GENCO ATC’s complete range of product lifecycle services include inbound logistics; warehousing & distribution; fulfillment; packaging and kitting; transportation management; systems integration; returns processing & disposition; test, repair, refurbishment; product liquidation; and recycling.


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