For many shoppers Black Friday represents the absolute best opportunity to grab the season’s hottest deals. The chaos and melee that ensues upon the doorstep of big box retailers each and every year is just par for the course, some might say they look forward to the battle within the isles. Black Friday is something that truly lacks proper description and can only be experienced firsthand. This year will be no different however this year’s Black Friday is going to start just a bit earlier. I guess we could call this Grey Thursday?
With the popularity of social media continuing to grow, businesses have cultivated new ways of communicating and connecting with their customers. Do it right and enjoy instant feedback and benefits, do it wrong and you could be wasting lots of valuable time and effort.
So how do you know what’s right and wrong in this social media frenzy? Following those who have already had success is a good way to start. Here are some helpful tips to consider.
Firstly, get on Facebook and start checking out other businesses Fan Pages. Visit businesses that are in your industry, check out their wall and take note of what you like and don’t like. How many people have “liked” their page? How often do they post? What type of feedback if any are they receiving? This is all good information to have but remember we’re not here to copy we are here to learn from their successes and avoid their failures.
Facebook Fan Pages are like gardens, if you don’t tend them often bad things happen. If you are not reminding those why they have liked you in the first place they have no incentive to keep the connection. It’s ok to stray from your core topic or purpose once in a while but do it too often and you are sure to see your likes decrease. If your focus is on Harley Davidson maintenance and repair you can bet that is what people who have liked your page want to hear about. Stay focused and give them what they came for!
FOR IMMEDIATE RELEASE
ASD & IMA EDUCATIONAL SERIES TO ENGAGE RETAILERS SET FOR UPCOMING SHOW: AUGUST 4-7, 2013—LAS VEGAS CONVENTION CENTER
LOS ANGELES, CA (July 2, 2013)—ASD, the show that brings the world’s widest variety of merchandise together in one show announced their 2-day educational series with IMA (Internet Merchant Association) that will be featured at its upcoming show, August 4-7, 2013, at the Las Vegas Convention Center. Underlining ASD’s commitment to providing the most valuable and productive experience possible to every show participant, ASD & IMA’s educational track will provide retailers insight on increasing sales, creating an ultimate sales team, leveraging social media and tips to grow their business.
The idea behind ASD’s “Learn & Earn” sessions is designed to keep retailers on top of buying trends, e-commerce, social media and other issues that impact their business. The 2-day ASD & IMA sessions track are free to all registrants of the ASD show. ASD will have a lineup of 10 sessions with a wide variety of topics including popular speaker, Jon Goldman, “Maximum Social Marketing, Minimum Time” and James Hsieh, “How to Properly Use Google Advertising to Quickly Increase Sales for your Website”, as well as new speaker, Suzy Teele, “Holiday Event Marketing: The Secrets to Busy Sidewalks”. IMA will also have a schedule of returning speakers, Mike Effle, “Branding YOU. Get Out of the Shadows and Build Your Own Brand” and Rick Wilson, “So You Want to Be an E-commerce Seller? 10 Things You Need to Know Before You Start”. An overview schedule of each session is as follows:
Wholesale.FM offers users the chance to hear professionally produced interviews with wholesale supply industry leaders, owners, and experts on a variety of topics related to the business community. Interview subjects will provide retailers with a rare glimpse behind the marketing and canned emails and really hear from the people that make up the wholesale marketplace. Recent interviews have included the owner of Sahara Smoke Co Rodney Masri as well as Andrew Levine, Founder and CEO of JADS International.
The catalog of interviews is only half of the story. Through a link on flag ship site GetThatWholesale.com any listed company will be able to record a thirty second message without cost and using no special software of their own. They just click a button and a recorder opens ready to create their message. The supplier can then review and change their message if needed before committing to it.
The online directory GetThatWholesale.com has added a new audio dimension to its network of wholesale supply industry websites. Small business and retail store owners looking for a competitive edge will now have a new tool in the box to consider and on the other side of the much sought after coin suppliers will have a new way to reach out to potential customers and literally give their companies a voice.
Competition…not such a bad thing, really.
I was reminded during a phone call today of a very important part of business, competition. Since the very first lemonade stand there’s been competition, it represents the veins from which healthy commerce flows. Competition comes in all shapes and sizes; it has its good and bad qualities. Many business owners are threatened by competition, they quickly and easily despise it. Who can blame them, after all they consider it a direct cause of lost revenue. Some business owners end up wasting far too much time and energy on this. Some go so far as to scheme and invent ways to sabotage or sideline the other guy. This immature approach does nothing to improve your own product or your customer’s satisfaction. All it really does is lower your self respect and good name. Competition will always exist and you can do little to improve your position by worrying about what the other guy is doing.
Recently we received this interesting account from a first time seller to EBay.
As many of our users have experience with EBay we thought this may be of interest to you. Here it is. (We have not edited this)
Diary of an EBay Non-Believer
“I have a car for sale, I will sell it on EBay I thought. I logged onto my EBay account of which up until now had been used for only for 10 total purchases. These purchases were spread out over the last ten years. I have 100% positive feedback from the sellers I have purchased from. This would be my very first time attempting to sell an item, well in this case a car. I followed the listing process quite easily and placed the vehicle into an auction as well as a classified ad. I decided to buy several of the upgraded features as well to enhance my listing. I went with the bolded text and colored background. My item was featured so buyers would see it first. Prior to placing the ads I researched the vehicles value; I based this on several factors including similar make/models for sale on EBay as well as the blue book value. My asking price was reasonable…or so I thought.
Many of us have become accustom to the Monday morning ritual of sending those annoying spam emails to the trash. Although today’s spam filters have grown bigger muscles there are always that few that find a way to slip threw. Spammers use clever and unique ways to try to get us to open their emails, sometimes it works and sometimes it doesn’t. Let’s face it we all have fewer hours in the day in order to complete that ever growing to do list. Opening emails that have nothing to do with anything related to our businesses can be very annoying. But has spam done more than fill our trash bins? Many believe it has, could it be affecting us in negative ways that we don’t even realize?
When buyers are your life blood it makes sense to listen very carefully when they speak. We do!
GetThatWholesale is proud to announce a brand new tool for our buyers to use.
We call it the “Source with Confidence” badge and buyers will find this new tool very useful. Over the years buyers have provided us feedback related to our directory and of course the suppliers within it. One consistent and common concern has always been the need to connect with only qualified wholesale suppliers. GetThatWholesale has always considered this a top priority and we are finishing out 2010 by taking this consideration one step further. We have implemented the “Source with Confidence” badge for suppliers that meet a higher standard of buyer sourcing safety.
GetThatWholesale has added a new platform to its network of wholesale supply industry websites. ClubB2B.com is an online forum that allows retailers and wholesale suppliers to connect, swap ideas, find product, and more.
Bethel, CT (PRWEB) October 6, 2010 — Wholesale supply companies and retailers will now have a new way to find and communicate with one another. The popular wholesale directory GetThatWholesale.com has announced the launch of their latest online venture, ClubB2B.com. The venture is new twist on an old favorite the online forum.