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Batten down the hatches – Black Friday is coming!

Some are starting to smile while others cringe…here it comes again, Black Friday.

Referred to as the creme de la creme of buying and selling, and it’s only a week away.

Adobe’s Digital Index shows that last year’s Black Friday set the bar high, with consumers spending $2.4 billion online, an almost 24% increase from the prior year. This year, according to some estimates, that spend line is increasing even more. Especially with e-commerce continuing to grow in the double digits, something it has done for several years in a row now.

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Facebook and YOUR Business

With the popularity of social media continuing to grow, businesses have cultivated new ways of communicating and connecting with their customers.  Do it right and enjoy instant feedback and benefits, do it wrong and you could be wasting lots of valuable time and effort.

So how do you know what’s right and wrong in this social media frenzy?  Following those who have already had success is a good way to start.  Here are some helpful tips to consider.

Firstly, get on Facebook and start checking out other businesses Fan Pages.  Visit businesses that are in your industry, check out their wall and take note of what you like and don’t like.  How many people have “liked” their page? How often do they post? What type of feedback if any are they receiving?   This is all good information to have but remember we’re not here to copy we are here to learn from their successes and avoid their failures.

Facebook Fan Pages are like gardens, if you don’t tend them often bad things happen.  If you are not reminding those why they have liked you in the first place they have no incentive to keep the connection.  It’s ok to stray from your core topic or purpose once in a while but do it too often and you are sure to see your likes decrease.  If your focus is on Harley Davidson maintenance and repair you can bet that is what people who have liked your page want to hear about.  Stay focused and give them what they came for!

FB Fan Page