Has your company ever received an email about something completely foreign to your business? Let’s say you specialize in providing a service, maybe a great new system to quickly keep track of product inventory. That’s it, this service is all you do, nothing more or less. Your world revolves around providing this great new inventory tracker to businesses. Your website includes an about us page clearly talking about your love for this inventory tracking service and how it is your sole driving factor in today’s market. So why would you receive an email from someone asking if you need a better way to transport your products? Or another email offering a service that will photograph your products for online promotion? Or, another inquiry asking if you have the right packing materials for shipping your products? None of these are services you can use, a simple glance at your website would tell any would be sender this, so why are you getting these anyways?