Some are starting to smile while others cringe…here it comes again, Black Friday.
Referred to as the creme de la creme of buying and selling, and it’s only a week away.
Adobe’s Digital Index shows that last year’s Black Friday set the bar high, with consumers spending $2.4 billion online, an almost 24% increase from the prior year. This year, according to some estimates, that spend line is increasing even more. Especially with e-commerce continuing to grow in the double digits, something it has done for several years in a row now.